Advertising & Privacy Choices
Last Updated: 21 October 2026
How advertising, consent and analytics work in Starby, and how to change your choices.
Starby uses Google AdMob for rewarded ads that you choose to watch and for short full-screen ads shown automatically between games (after about every fifth completed game, when you return to the Main Menu or press Restart), and Google's User Messaging Platform (UMP) to collect applicable consent choices. Ads and analytics are conditional on your consent on both iOS and Android; they also depend on your age-category response.
Shared Behaviour (Both Platforms)
- Age-based protection: choosing Under 16 or Prefer not to say on the Welcome screen puts you on a restricted path: no personalized ads (ads are requested with Google's child-directed treatment and a maximum content rating of G), no analytics or crash data, and the normal ad-consent flow does not start.
- Google AdMob: serves the rewarded ads you choose to watch and the full-screen interstitial ads shown automatically after about every fifth completed game (details below). It may process device/ad identifiers for delivery, fraud prevention, measurement and personalization where permitted.
- Google UMP: presents the applicable privacy/consent form before ads or personalized measurement start, where required.
- Remove Ads: a purchasable option described in the Terms of Service and Privacy Policy; it removes the interstitial ads shown automatically between games (not rewarded ads), and optional rewarded ads remain available afterward as something you actively choose to watch.
- We do not promise every ad is contextual, and refusing consent never blocks basic gameplay.
iOS
- App Tracking Transparency (ATT): Apple's system permission controlling whether Starby may request the advertising identifier (IDFA) to track activity across other companies' apps and websites. If you deny or restrict ATT, Starby does not access IDFA and serves non-personalized/contextual ads where available.
- SKAdNetwork: Apple's privacy-preserving ad-attribution framework, which may be used regardless of your ATT choice.
- Consent prompts: depending on your region you may see Google's consent form (UMP) and Apple's ATT prompt. In version 1.2.1 and later Google's form comes first and the ATT prompt is skipped if you decline ad storage there; in earlier versions the ATT prompt came first.
- Rewarded and interstitial ad formats are used on iOS as implemented; this page does not claim banner or native ad formats are active on iOS unless separately confirmed. Interstitial ads are full-screen ads shown automatically after about every fifth completed game, when you return to the Main Menu (including from the win screen) or press Restart; the next run starts only after the ad closes. They are not shown if you have purchased Remove Ads, and no ad appears while a run is being played. Rewarded ads are always started by you.
- You can change ATT at any time in iOS Settings → Starby → Tracking, and, where your region requires it, reopen Google's privacy options from Starby's in-app Settings.
Android
- No ATT equivalent: Android does not use Apple's ATT framework.
- Android advertising ID / AdServices: where available and legally permitted, Google Mobile Ads may use the Android advertising identifier and Android AdServices APIs, subject to your UMP consent choices and device settings.
- UMP consent: presented before ads initialize, where required.
- Rewarded and interstitial ad formats: on Android, Starby uses rewarded ads you choose to watch and, from version 1.2.1, the interstitial ads described above (after about every fifth completed game, when you return to the Main Menu or press Restart; not if you have purchased Remove Ads). Starby does not use banner, native or app-open ads.
- Under-16 and unknown-age users follow the same restricted path described above: ad requests are child-directed with a maximum content rating of G, Google's consent form is not shown, and there is no analytics or crash reporting.
- You can reset or limit the Android advertising identifier from your device's Google Settings → Ads, and, where your region requires it, reopen Google's privacy options from Starby's in-app Settings.
Withdrawing or Changing Consent
- Reopen Starby's Privacy Preferences from in-app Settings; it opens Google's privacy-options form where your region requires it.
- iOS: change App Tracking Transparency permission in iOS Settings → Starby → Tracking.
- Android: reset or limit ad personalization in your device's Google Settings → Ads.
- Analytics and crash reports (players 16 or older): Settings → Share usage stats (version 1.2.1 and later).
- Contact hello@ostoya.games with any questions.
Withdrawing consent does not remove historical aggregated data that has already been processed, and does not affect the lawfulness of processing carried out before withdrawal.
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